The Epic First Run programme allows developers of any size to claim 100% of revenue if they agree to make their game exclusive on the Epic Games Store for six months.
After the six months are up, the game will revert to the standard Epic Games Store revenue split of 88% for the developer and 12% for Epic Games.
Games exclusive to launchers isn’t healthy for the industry, we don’t need more of that right now. I’m a zoomer, granted I am on the older side, and I’m mostly invested in steam since it’s what I ended up accumulating a lot of games on, it’s what was popular at the time I got into PC gaming. I could definitely see that same thing happening for younger people with Epic.