Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • zeppo@lemmy.worldEnglish
    82·
    2 年前

    Weird, this week they’re also claiming that TwitX has 24 times the engaged users of YouTube.

    • dinckel@lemmy.worldEnglish
      59·
      2 年前

      Prime example of “source? trust me bro”. Elon can make up whatever metrics he needs to, but it doesn’t make the platform any better

      • zeppo@lemmy.worldEnglish
        21·
        2 年前

        Advertisers surely know he’s full of crap, too. He can make up fake views, he could even have bots click on ads, but unless he’s also going to fake being a customer it will all come out in metrics. Savvy advertisers track all of that. Clicks per display, sales per click.

    • garretble@lemmy.worldEnglish
      5·
      2 年前

      I’m curious about what their definition of “engaged” is. I imagine most people don’t make comments on YouTube videos, but twitter’s main focus has always been posting and commenting on others’ posts.