Linux doesn’t represent a company; besides, it’s not even an OS to begin with, it’s a kernel. And people recommend it because it is good and because most people have “Windows = computer” in their head, which is actively harmful for everyone and is a real form of unconscious brand loyalty.
Linux is most definitely a brand. One that is actively marketed. The fact that the marketing is done by volunteers doesn’t change that fact.
Linux doesn’t represent a company; besides, it’s not even an OS to begin with, it’s a kernel. And people recommend it because it is good and because most people have “Windows = computer” in their head, which is actively harmful for everyone and is a real form of unconscious brand loyalty.