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So that they can fully control the fate of digital media for “normal” people. Better not lapse on that subscription or fail to upgrade to the latest Sony TV… “Your” media library might not like that, be a shame if you lost access to those pretty titles you love…
Birthed by and killed by capitalism. Tone deaf retailers charging too much for not enough for too long PLUS general trend to take away “free” public places where regular people can casually gather and kill a few hours having low/no cost fun.