For digital copies, they could bury this into the EULA and make it a requirement that you agree to it before you make your purchase (IIRC some storefronts do this already).
However for physical copies I suppose there could be a case made if the duration of support was not disclosed at the time of purchase (or it was not printed somewhere on the outside of the packaging).
I grew one during lockdown, decided I liked it and kept it. I suspect I am not an anomaly in this.