The advertisement and push they did on sites like reddit and their listing on join-lemmy.org (when they where still listed) made them the biggest instance. And with the name Lemmy.world they did nothing to dissuade anyone from thinking that. If this was all randos pushing the instance then boo to them, but I also saw nothing from .world not claiming to be the bigger instance(super lemmy)
And yet they are still struggling to sell the 8.8 million they make a year.
https://www.cnbc.com/2023/01/06/2022-us-auto-sales-are-worst-in-more-than-a-decade-.html