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Joined 22 days ago
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Cake day: March 30th, 2025

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  • I’m taking mostly about CPC, yes.

    But you put all this long-term content marketing on sites that have massive traffic… which they have bexouse they are free. And they are free becouse they are financed by CPC ads. Would they be worth it behind the paywall reaching 1/1000th of the audience? Burst of the PPC bubble will take town a lot of placements with it.

    Also, also I would be very cautious about studies proving the long-term efficiency of contend advertising, since those studies are inherently hard to design. Often.wjat you are measuring is basicly brand recognition, which grow over time by the virtue of running your business.

    As for now there is somewhat meaningful body of evidence that advertising works well in early stagas. Your potential clients exist somewhere, and you need to inform them that you exists. Money well spent.

    But once you cross that threshold… all sugest that Coca-Cola and oreo are loosing money on every dolar spent on advertising… we knew it before, and Digital Marketing was promosed to be the solution thanks to advenced tracking and analytic. It’s not. It’s just as ineffective, and it’s getting worse every year.






  • But that’s just inconsistent with the state of of current scientific knowledge.

    Being poor makes you less likely to make a long term decision, not the other way around. In societies where income varies from season to season, you literally have less smokers when the money situation is good and more when the situation is bad. Long story short fighting for survival is extremely cognitively tasking. Thinking and planing is, literally, harder if you burned those resources on “what to put on the table… today”, problems.





  • Oh, that’s simple. They are idiots that don’t understand the product they sell.

    Imagine that you are a best in the word graphic designer. And you have to sell your logo to someone, who literally don’t see the difference between quality work and the logo that their nice did in ms paint.

    In their mind those are the same picture, so why should they invest in you while you are 300x more expensive?

    The don’t see it, so their use data - that they also don’t understand - to look for X factors and came up with idiotic conclusions like “star trek movies with older first captains perform better than movies with younger first capitan, so good script should have old one” or “movies with 3 joks per 5-minutes performe better than movies with one joke per 5 minutes”… or “jar-jar bings”…

    When future comic book author of the masterpiece Bone finaly got his 5-minute meeting with publisher who was basicly a godfather-legend-who-is-who off paperstrips he heard “you should redraw all your comics so all speech-bubbles are thought-bubbles. Why? Garfield uses thought-bubbles, and it’s so successful”.

    Soulcrushing.

    It’s the same reason why all all translations are shit now. People who decide are not literate enough to distinguish nuances of top-level translations from product of Google translate.

    You’re thinking additional 30k to make sure that a script is good is rounding error in the cost of the movie. They are thinking, typing one page should take like 10-minuts right? So with $15/h…"

    Remember, for them LOTR and Hobbit are “just as good” source materials for epic blockbuster trilogy.

    They are literally quality-blind. Cost-cutting is all they bring to the table.