Influencers are disgusted with Amazon’s paltry $25-per-video endorsement offer | It looks like full-time Amazon UCG creators are getting a 90-percent cut in pay::undefined
Influencers are disgusted with Amazon’s paltry $25-per-video endorsement offer | It looks like full-time Amazon UCG creators are getting a 90-percent cut in pay::undefined
Seriously, quit and get a job which contributes to society if the pay is too pitiful playing MLM for Amazon.
If you take your sentiment all the way, then marketing companies and internal marketing roles should be done away with.
At the end of the day, influencers are nothing more than outsourced freelance marketers.
I mean… Yes.
I understand that if you have cool stuff you want to sell it to people, but on balance marketers and marketing companies are overwhelmingly trash selling us trash, compromising our privacy and autonomy, and exploiting “influencers” and customers instead of benevolent and useful to society.
I think there’s value to marketing, but the societal benefits of advertising are significantly less. Some use cases are beneficial, such as informing the public of a new thing that brings social benefit, but that’s a small minority of it. Marketing though is also researching and finding what people want. Even in a centrally planned communist society that is beneficial. It means that as more people want wheat than potatoes you plan your agricultural decisions accordingly (and use advertisement to manipulate demand for what exists or is more ecologically feasible). Similarly it can help guide which features engineers should be adding to products.
Now what it shouldn’t be is this over bloated system in which everything is controlled by advertisements and your every action is spied on to determine how to sell better to you.
They absolutely should as well. Influencers are relatively worse though, because they are usually much less transparent in their advertising than marketing companies. Influencers pose as entertainers and often disguises their advertising as part of that entertainment. It doesn’t help one bit that a lot of influencers have channels that are directly aimed at children, who are even less prone to know they are being advertised at.
Won’t someone think of the poor marketers?
deleted by creator