‘Our long-term objective is to make printing a subscription’ says HP CEO gunning for 2024’s Worst Person of the Year award | Not satisfied with merely bricking printers, HP now wants to own them al…::It was only the other day we reported how HP has been slapped with a lawsuit in response to measures that disable its printers when fitted with a third-party ink cartridge. Now the company’s CEO,
The problem is profit.
They’re selling you the printers at a pretty substantial loss and are making their money back on the consumables.
In a market where people aren’t printing very much this turns out to be a lousy business plan.
School’s going full digital and businesses going work from home has pushed everyone to stop using paper for everything.
To compete with the current printer manufacturers you’d need to be able to make a printer for about the same price, which means they too would have to make their money back on consumables but the money just isn’t there.
I honestly think this is probably the beginning of the end for HP’s line of consumer printers. It could also possibly be the end of their line of commercial multifunction printers. They’re going to have to give up and walk away from those sectors. If it turns out you don’t need to print for school and you don’t need to put for work and you don’t need to print passes for events, what are we printing for at this point to sign a document and send it back? The market’s drying up and honestly no one new wants in