We are at the cusp of becoming the #1 Lemmy instance, which is very exciting. But I wish there was a better way of informing casual users about lemmy and how easy it is to join and use. I don’t think most people need to (or want to) know the intricacies of the Fediverse, but it sounds overwhelming and complicated to them, and as a result they won’t even give it a try, when in fact joining lemmy.world to post on c/cats is no more complicated than doing it on r/cats. I wish we could put ads on YouTube, or on on a billboard or something to tell them/show them that! Lemmy (and Fediverse) will only truly be successful if/when the casual users join.
Even if in reality it is as easy as opening up a reddit account, for someone like me who likes doing some research beforehand, could be a little tricky. I spent maybe an hour trying to figure out whether a thing such as a best instance exists, so I can open my account there. I did have fun learning about the instances and how the fediverse works, but I’m not sure the majority of people will too.
I do hope lemmy takes off though. It’s really cool.