Already happened to chocolate. Raw cocoa is currently around 10% more expensive than it was at the same time last year - but chocolate products at retailers has shot up 40% or more. Including brands where cocoa isn’t the dominant component ingredient like milk chocolate.
Yet businesses like Lindt are celebrating a 7.8% increase in sales… Make it make sense to me cos I buy far less now. Who are the people who see these increasing prices and buy more 🤡
Decades ago, in undergrad, I wrote a paper on recessions and the effects on everyday items. Oddly enough, the less money people have, the more likely that they will spend a tiny amount on luxury goods like chocolates. You add up all those people who buy small boxes of chocolates when they normally wouldn’t, and you’ve got your uptick in sales.
Already happened to chocolate. Raw cocoa is currently around 10% more expensive than it was at the same time last year - but chocolate products at retailers has shot up 40% or more. Including brands where cocoa isn’t the dominant component ingredient like milk chocolate.
Yet businesses like Lindt are celebrating a 7.8% increase in sales… Make it make sense to me cos I buy far less now. Who are the people who see these increasing prices and buy more 🤡
Source data: https://tradingeconomics.com/commodity/cocoa
Decades ago, in undergrad, I wrote a paper on recessions and the effects on everyday items. Oddly enough, the less money people have, the more likely that they will spend a tiny amount on luxury goods like chocolates. You add up all those people who buy small boxes of chocolates when they normally wouldn’t, and you’ve got your uptick in sales.